Hasbro held an off-site brand event today in New York City where they featured a selection of new offerings and showcased some old favorites.
The toy company’s first display showed off their 2023/2024 Transformers line.
Though the Transformers debuts were exciting, Hasbro had fantastic pieces from their Star Wars and Marvel Legends line as well. Many of these pieces were seen on Hasbro’s PulseCon livestream, but seeing them live helped me really appreciate the sculpts of these figures.
In addition to these legacy toylines, Hasbro also included popular brands like Nerf, My Little Pony, Furby, and others in their line-up.
On the card game front, Hasbro has big things planned for their Magic line.
In addition to these figures, Hasbro exhibited its already-available games like Twister Air and new variants of Clue and Monopoly.
All in all, Hasbro put together an exciting round of toys. The event was smaller than in past years, where full Transformers displays consumed entire quadrants of lower-level showrooms, but the toy joy still shined through. I was even surprised by how much I adored the new interactive Furbies, a toy I’m not typically that enthralled with. Notably absent were Power Rangers toys, aligning with reporting around the slowdown of the Lightning Collection, and the lines they did feature were definitely tailored to specific fan favorites. This is understandable, of course, given the size of the event. Ultimately, I’ll be interested to see how fans receive the pieces that are on their way, and whether any of these popular lines become this holiday season’s hot toy!
Jonathan Alexandratos is a toy writer based in NYC. They write about toys, culture, and the nexus of both.