By Jonathan Alexandratos

Toy Fair is back! The toy industry trade show begins on Saturday, September 30th and runs through Tuesday, October 3rd; however, tomorrow, September 29th, we have access to an early Hasbro brand event that will kick off Toy Wizards’ coverage of all things toy.

The last Toy Fair in-person event was in February of 2020, just prior to the COVID-19 pandemic that shifted industry events such as this online for the next two years. Therefore, there is a special energy in the air this year as toy companies, retailers, and press gather once again to do what has been done annually since 1903: premiere the hottest toys of the upcoming season.

With appointments set with Hasbro, LEGO, Bandai, and many others, Toy Wizards is eager to bring you photos and write-ups of new toys as they debut. Furthermore, Toy Wizards Staff Writer Jonathan Alexandratos will lead a panel discussion with mom-and-pop toy shop owners on Sunday as part of Toy Fair University, the show’s educational arm that brings new audiences into the fold. They’ll be sure to let you know how it goes!

So watch this space during the upcoming weekend and you won’t miss up-to-the-minute coverage of the toy industry’s most anticipated event!