By Jonathan Alexandratos

It was hard to keep my Mattel visit on-track. I got into the history of cereal with one rep. Whether the T-Rex had feathers with another (turns out? Maybe!). The tangents were all my fault. I’m a bit of a Chatty Kathy. Thankfully Mattel’s reps are smarter and better-trained than me, and they forced me to shut up and take some pictures readers will actually care about. Thanks, Mattel, for saving my job!

Let’s start with Mattel’s flagship: Masters of the Universe.

The Jurassic World stuff brought the heat, too, with some action feature-filled prehistoric survivors.

And of course Mattel had plenty of other properties on display – so much so I can’t imagine everyone caught everything!

Mattel showed up in full force, and with good reason. They’ve got lots of cool stuff headed our way this year!