Toy Fair 2023: Jada Showcases a Variety of Popular Toys

Jada Toys has made a name for themselves through the toy car business, of which they have been a part for years. This year, new items were on display at their Toy Fair booth, with both licensed properties and original concepts getting shelf space.

Both Jurassic Park and The Fast and the Furious have gotten nano playsets from Jada, with more similarly scaled cars on the way. Next up: the company is looking at the 1989 Batman film, and are thinking about a three-pack of vehicles likely containing the Batmobile, Batwing, and another item yet to be determined.

They are also working on these colorful larger scale cars. They envision each wave of these as containing one licensed movie property car in addition to the real-world ones. The first they are dreaming up, pending licensor approval, is a pink Batmobile from the 1966 series!

Jada has found massive success with their Street Fighter figures, to the point where fans have created social media groups to track them down. They are working through figures for the entire Street Fighter II property. The toy company also has plans to expand another video game-based line, Mega Man

Beyond pop culture properties we all know and love, Jada is working on fun toys for younger audiences as well.

These Bloxies are a good example of Jada’s work on younger kids’ toys that incorporate “fidget” and “stackable” play patterns.

They also have this R/C Disney Princess carriage planned to start as a Walmart exclusive. It can house two dolls.

Overall, Jada has a great array of toys that speak to all ages and interests. I am especially excited to see the development of their Street Fighter and Batman work. If we get a pink Batmobile, I can assure you: I’ll be the first to buy it.

Jonathan Alexandratos is a NYC-based toy writer. They study toys, pop culture, and the intersection of both.

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