Toy Fair 2023: LEGO Wows with Star Wars, Batman, Jurassic Park, and More!
LEGO does a phenomenal job of maintaining product lines for multiple licenses. This means that a trip down their aisle will most likely move you through virtually every media property you love. To think, it all started with Star Wars in 1999, and is still going strong.
Expanding beyond Star Wars, LEGO also offers some great sets that reach back to the 1989 Batman film.
Pivoting to dinosaurs, LEGO is not ignoring the 30th anniversary of Jurassic Park.
In the video game realm, LEGO is one of the few companies making product for BOTH Mario and Sonic.
Outside of these pop culture properties, there were a few sets that I just thought were cool.
There were also three sets on display that are actually getting released tomorrow, so – sneak peek:
Ultimately, while most of LEGO’s offerings at Toy Fair were products already available, they did a good job of showcasing their brand’s variety. While there is no information on another big LEGO movie coming out (I asked), they have much in the works for current licensed and internal properties. Based on the Toy Trends Briefing at this year’s Toy Fair, that move seems smart, as the market for licensed pop culture toys is currently massive. As to the future, we’ll have to wait and see what emerges, but this stoked plenty of brand excitement.
Jonathan Alexandratos is a NYC-based toy writer. They cover toys, pop culture, and the intersection of both.