UNO & the It Gets Better Project Partner to Reveal UNO Play with Pride!

Pride is on its way in June, and companies will now begin the roll out of merchandise to partner up, be an ally, and let you know they are on our side. As someone who identifies as queer, this sentiment is very much appreciated. It does get better, it gets less confusing, and man– are these colors bright and wonderful or what! Check out the official UNO Play With Pride, a collaboration with the It Gets Better Project and learn more about this fantastic effort. And hey– we all love more UNO decks, am I right?

Official product description via Mattel:

UNO & the It Gets Better Project (IGB), a nonprofit dedicated to uplifting, empowering and connecting to the LGBTQ+ community globally, are excited to reveal their partnership to create a brand-new deck called UNO Play with Pride

We all know UNO’s mission is to bring people together, and through the UNO Play with Pride deck, the brand is celebrating inclusivity with the LGBTQ+ community with this Pride edition of UNO. Additionally, Mattel has donated $50,000 to the It Gets Better Project in support of their initiatives supporting LGBTQ+ youth and will be a partner of the It Gets Better Project digital pride festival in late June. The festival will bring together the organization and the general public to participate in virtual conversations with trailblazers in the LGBTQ+ community as they discuss important topics in the community over a game of UNO Play with Pride.


UNO Play with Pride is available to purchase exclusively at Target.com and Target retailers nationwide, to champion diversity in the toy aisle and bring this celebratory, inclusive deck to the masses.

UNO Play with Pride

7Y+ | 2021 | Target 

  • In partnership with the It Gets Betters Project, celebrate the LGBTQ+ community with this Pride edition of UNO, part of the brand’s 50th anniversary that will be available for Pride month and beyond.
  • Mattel has donated $50,000 to the It Gets Better Project, a nonprofit dedicated to uplifting, empowering and connecting to the LGBTQ+ community globally.
  • Embrace diversity with the classic game that’s perfect for everyone. 

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