Hot Wheels x NASA Reveals Mars Perseverance Rover Die-Cast Vehicle

Hot Wheels is helping NASA kick off another historic year of space exploration with the release of the new Hot Wheels Mars Perseverance Rover die-cast vehicle. 

The new die-cast, part of Hot Wheels first space themed mini-collection in over 20 years, is a detailed 1:64 scale replica model inspired by NASA’s real Mars Perseverance Rover, which is expected to make its much anticipated landing on Mars Thursday, February 18th.

Photographer David Chickering

Official description via Hot Wheels:

Hot Wheels Mars Perseverance Rover

SRP: $1.09| 3Y+ | Available now

  • The countdown to Mars has begun! Hot Wheels is helping NASA kick off another historic year of space exploration firsts – with the release of the Hot Wheels Mars Perseverance Rover die-cast vehicle.
  • Modeled after the NASA Perseverance Rover, which is expected to land in the Jezero Crater on Mars Thursday, February 18, 2021, the latest die-cast from the #1 toymaker in the world captures all of the intricate details of the Perseverance Rover in a 1:64 scale replica.
  • Space exploration fans and Hot Wheels enthusiasts of all ages can reenact the captivating journey of NASA’s Perseverance Rover as it studies the Martian landscape and seeks signs of ancient microbial life, collecting samples over the next year.
  • The Hot Wheels Mars Perseverance Rover pays homage to the cutting-edge instruments and technologies that will help pave the way for human missions to Mars, studying critical data about Mars’ geology and climate and eventually sending Martian samples back to Earth.
  • Just as Hot Wheels stands for the Challenger Spirit in all of us with its vision of ‘Challenge Accepted,’ the Mars Perseverance Rover embodies the NASA – and scientific – spirit of overcoming all challenges.  The NASA team hopes to inspire the entire world and future explorers to forge new paths and make discoveries on which the next generation can build.
  • Visit your local retailer to pick up the Hot Wheels Mars Perseverance Rover available now, and keep your rover close as you tune-in for the live stream of the NASA Mars 2020 Mission Perseverance Rover landing on February 18!

Hot Wheels + NASA Background

  • Hot Wheels and NASA have had a longstanding relationship of 30+ years starting in the 1980s.
  • The first JPL project was in 1996 for the Sojourner Mars Rover in Action Packs – there were 5 Action Packs from 1997-1999 with JPL or NASA theme.
    • JPL Sojourner Mars Rover (1997)
    • Apollo Mission (1998)
    • Galileo Mission (1999)
    • John Glenn (1999)
    • JLP Returns to Mars (1999)
  • Over the year, JPL has welcomed the Hot Wheels design team for tours to get an in-person look at the vehicles.  
  • The Space mini-collection was brought back in 2021 due to the increased interest from kids and the general public regarding Space Exploration.  The Rover was an obvious fit, and we also knew that it would be touching down on Mars around February of 2021. 

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