Who? What? I Don’t Know? Target And Hasbro Playing With The G.I. Joe Cobra Island Release

It seems like everyone has been playing “Who’s on First?” this weekend.

“Who?” G.I. Joe Cobra Island Wave figures. What? When you ask about them, and finally “I don’t know” when you ask at which point they will have them in stock. Target stores this weekend has been nothing short of comedy.

Some fans have found the elusive Cobra Island figures “early” on the Hasbro release date of August 1st. However, fans are hearing more and more reports of August 14th, which is apparently the official release date from Target. This contradicts Target themselves saying the release date was July 26th in stores and the 14th online in a customer service post.  Sounds familiar? Yeah, this is the same crap fans went through during the Power Rangers Lightning Collection launch around Easter 2019.

Hasbro stated that the G.I. Joe Cobra Island street date was August 1st in stores and back online the 14th. In stores,  we get the August 14th is coming up on the computer. Showing the Hasbro post does nothing to sway some managers to ring them out or release held captives in the back room.  No one can get anything straight despite Hasbro knowing they said the 1st, where Targets said the 14th for over a week before this weekend. How can two large companies not have logistics set across the board on something like this yet again after the NTWK catastrophe? You would think they would put someone in charge to make sure this kinda stuff doesn’t happen again.

Update they did not, not at all by the looks of it. We have a very rabid fanbase looking for products, and everywhere you turn it is a different story. For my Targets (and I checked all three this weekend) they have the pegs ready but the toys are not in stock and due on the 14th as stated. Other stores got them out on the shelves and some people are even finding Wave Two G.I. Joes on the shelves already: Gung-Ho, Red Ninja, and Cobra Commander have appeared. And those toys have a street date of November 1st! So, no matter what the official street date is, the figures are out there and everyone is hunting. So far nothing on the new G.I. Joe line has gone as planned. What does it show from all of this? It proves that G.I. Joe is not a low-end brand for Hasbro to ignore anymore. It is the top requested Hasbro toy right now. Let’s just hope they are paying attention this time around. We have both Cobra Island Wave and Wave 2 links below for easy hunting.

Yo Joe!

Cobra Island Wave

Baroness With Cobra C.O.I.L.

The Baroness is her name (well, code name), espionage is her game (among other things), and she’s she’s racing into the Classified Series on her Cobra C.O.I.L. in the Cobra Island collection exclusively at Target .

Retail – $39.99

Target Link

Baroness: 087-16-4933
https://brickseek.com/target-inventory-checker/?sku=087-16-4933

Cobra Trooper

The Cobra Troopers are anxiously awaiting for your arrival on COBRA ISLAND!

Retail – $19.99

Target Link

Cobra Trooper: 087-16-9726
https://brickseek.com/target-inventory-checker/?sku=087-16-9726

Roadblock v2 totally not Heavy Duty

When Roadblock was told he was going to an island, this wasn’t the vacation he was expecting!

Retail – $19.99

Target Link

Roadblock: 087-16-6262
https://brickseek.com/target-inventory-checker/?sku=087-16-6262

Beach Head

It’s gonna be anything but a day at the beach for Cobra when Beach Head arrives on Cobra Island!

Retail – $19.99

Target Link

Beach Head: 087-16-2012
https://brickseek.com/target-inventory-checker/?sku=087-16-2012

G.I.Joe Wave 2

G.I. Joe Classified Series Cobra Commander Action Figure

G.I. Joe is a highly skilled, on-demand, special operations force of men and women from around the globe. These extraordinarily talented heroes are selected for their elite abilities and tasked with defending the world from Cobra, a ruthless criminal organization bent on total domination. With unwavering courage and steely determination, the brave members of G.I. Joe are prepared to seek out Cobra in any environment on the planet. From hostile jungles to ice-clad arctic peaks…wherever there’s trouble, G.I. Joe is there.

This Cobra Commander figure comes ready for action, with multiple points of articulation for high poseability and character-inspired accessories, including his signature sword. And with custom artwork by Dan Mumford, the G.I. Joe Classified Series Cobra Commander package will make a mark on shelves.

Includes: G.I. Joe Classified Series Cobra Commander action figure and 5 accessories.

  • The G.I. Joe Classified Series evolves the characters fans know and love into a highly articulated 6-inch scale with premium deco and detailing
  • This figure features a classic design updated to bring the G.I. Joe Cobra leader into the modern era, plus accessories inspired by the character’s rich history
  • Joining some of the best artists from the world of comics, graphic design in our artist partnership program, Dan Mumford adds a unique style to the Cobra Commander package
  • This G.I. Joe Classified Series Cobra Commander figure features premium detailing and articulation for dramatic action poseability (some poses may require additional support)
  • Look for other 6-inch-scale G.I. Joe Classified Series figures (each sold separately) and build your roster of heroes and villains

Release Date – 11/1/2020

Retail – $19.99

Hasbro Pulse Link 

Entertainment Earth Link

Target Link

G.I. Joe Classified Series Red Ninja Action Figure

G.I. Joe is a highly skilled, on-demand, special operations force of men and women from around the globe. These extraordinarily talented heroes are selected for their elite abilities and tasked with defending the world from Cobra, a ruthless criminal organization bent on total domination. With unwavering courage and steely determination, the brave members of G.I. Joe are prepared to seek out Cobra in any environment on the planet. From hostile jungles to ice-clad arctic peaks…wherever there’s trouble, G.I. Joe is there.

This Red Ninja figure comes ready for action, with multiple points of articulation for high poseability and character-inspired accessories, including a katana. And with custom artwork by Furio Tedeschi, the G.I. Joe Classified Series Red Ninja package will make a mark on shelves.

Includes: G.I. Joe Classified Series Red Ninja action figure and 8 accessories.

Release Date – 11/1/2020

Retail – $19.99

Hasbro Pulse Link 

Entertainment Earth Link

Target Link

G.I. Joe Classified Series Gung Ho Action Figure

G.I. Joe is a highly skilled, on-demand, special operations force of men and women from around the globe. These extraordinarily talented heroes are selected for their elite abilities and tasked with defending the world from Cobra, a ruthless criminal organization bent on total domination. With unwavering courage and steely determination, the brave members of G.I. Joe are prepared to seek out Cobra in any environment on the planet. From hostile jungles to ice-clad arctic peaks…wherever there’s trouble, G.I. Joe is there.

This Gung Ho figure comes ready for action, with multiple points of articulation for high poseability and character-inspired accessories, including his energy weapon. And with custom artwork by James Paick, the G.I. Joe Classified Series Gung Ho package will make a mark on shelves.

Includes: G.I. Joe Classified Series Gung Ho action figure and 7 accessories.

Release Date – 11/1/2020

Retail – $19.99

Hasbro Pulse Link 

Entertainment Earth Link

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