You need the Super Shogun Optimus Prime By Super7 and here’s why

Here is a project very close and dear to my heart. Super7 Super Shogun figures. I was introduced to Shogun Warriors back in 1980 and it was the Christmas of Christmases. I got Great Mazinger and my brother got Godzilla. I even had a dream the night before I got the two shoguns and woke up to them under the tree. Yeah, I kinda took my brother’s Godzilla over time. This was the moment I fell down the rabbit hole into robot crazy and never looked up. That being said, I have collected Jumbo Machinders ever since.

Scott Zillners Robot Wall Collection
Some of Scott Zillner’s Robot Wall Collection

This Jumbo Machinder or Super Shogun by Super7 is a love letter. This is a gift to us that embraces the style and look of the old 1970s Jumbo Machinders with so much love. Brian Flynn is a fan and enthusiast of the style and wanted to make something we never got. That is one of the driving points, if not mantras, of Super7. This passion and love is the only way we would get something like this today.

You can preorder the Super7 Shogun Warriors Optimus Prime for $350 from ENTERTAINMENT EARTH or BIG BAD TOY STORE.

Lets talk prices

The costs are very high now to get this type of toy made. Sure Super7 with its partner at the time, Funko, made some Super Shogun Star Wars Figures back in 2012 -2015 and retail was around $250-300. Funko as a partner made a lot of these and per their business model and clearanced the remaining product. So, people see them at discount price of $150 and assume that is the normal price– but it is not.

The Toynami Shogun Warriors Jumbo Collection: Dairugger is another example that retailed at $300 and is currently $900. Modern Jumbo Machinders being made in Japan are retailing for $300-600. When they come out for sale, they sell out and go for significantly more than they were on day one. I see many comments online on how this is too expensive, and question the costs since those older ones were so much cheaper. No lie, they were $20 in the 80s.

That is how things work though– China is much more costly than it used to be. More specifically, this project is made to order. Meaning 500 people order 520 are made give or take some extras for damages and QC. You will not see these on clearance from Funko. If I order two, I get two– that’s it people. Get on board now or pay a lot more later.

Here are some other current Jumbo Machinders for examples and the going rates including aftermarket prices:

These two figures are a jumbo 60cm tall (nearly two feet tall), Godzilla will retail for 55,000 yen, and Mechagodzilla for 63,800 yen. That was retail already over $1000.

Voltron Dairugger retail was $300 and now $900 and classic Voltron Golion aftermarket $700

Mandarake Jumbo Machinders retail at $500-$600 range and aftermarket is as high as $900 Converted prices. 

From Super7

Super7 is excited and proud to introduce the addition of Super Shogun Optimus Prime to the Super Shogun world! Toy collectors will already know the influence and historical significance the Shoguns from Japan had in the 1970s and 1980s. Iconic characters like Mazinga to Raydeen profoundly inspired and influenced a generation of, not only toy fans, but also those of us who grew up to be toy makers like our Founder and Owner Brian Flynn.

This year is the 10th Anniversary of the original Super7 Shogun release. The Super Shogun Stormtrooper was a unique collaboration and was important not only because it was an amazing creation, but also because it was the first major release for our company. To mark this anniversary, Super7 could not think of a better iconic subject for a Super Shogun than TRANSFORMERS Optimus Prime!

Optimus Prime will be blow molded polyethylene just like the original Shogun Warriors of the 1970s. This is not a high tolerance manufacturing process, meaning it’s an unbelievably difficult and delicate process. It’s not an exaggeration to say simply no one is making things using this process anymore. The same design and craftsmanship that made that release legendary is now being applied to the Super Shogun TRANSFORMERS Optimus Prime pre-order!

At Super7, our manifesto is We grew up with giant monsters, comic books, punk, science fiction, skateboarding, robots and rebellion. No one made what we wanted. So we make it ourselves. This couldn’t be more true than for the Super Shogun TRANSFORMERS Optimus Prime.

Brian Flynn said this is the toy he wanted, the next Shogun he wanted to collect, which is why the Super Shogun TRANSFORMERS Optimus Prime is our love letter to toy history. Alongside its authentic manufacturing process, it features:

  • A design is inspired by the 1970s Shogun Warriors toy line.
  • Stands 24-inches tall.
  • Super Shogun TRANSFORMERS Optimus Prime has G1-era accurate paint job and detailing.
  • Three points of articulation.
  • Features wheels on feet for rolling combat action.
  • Armed with a spring-loaded, “rocket firing” left fist.
  • Removable Ion Blaster.
  • Chest opens to reveal removable Matrix of Leadership.
  • Will include sticker sheet for customizable display.

Note: The Super Shogun Optimus Prime in these images is the prototype and not the final figure.

Note: The figure featured in these images is the prototype and not the final figure.

U.S. Domestic orders will receive free shipping for this release. The pre-order window for Super Shogun Optimus Prime will close on Tuesday, March 31st, 2020.

The Super Shogun Optimus Prime is a made-to-order release and we expect to ship these figures in Winter 2020. This release will ship separately from other pre-order releases.

ALSO, Super Shogun TRANSFORMERS Optimus Prime is available for International Orders! Visit one of our select partners to order yours today from ENTERTAINMENT EARTH or BIG BAD TOY STORE.



Follow Toy Wizards on Facebook, Twitter, Instagram, and YouTube for all the latest toy news, reviews and updates!

Leave a Reply