KB Toys Struggles to Relaunch as Strategic Marks Seeks Funding

Last year, three days after the announcement that Toys R Us would be closing its doors, KB Toys announced they were on their way back for a holiday season return. Ellia Kassoff, CEO of Leaf Brands, and head of Strategic Marks, LLC, had purchased the KB Toys trademark and intellectual property in 2016 and was ready for the beloved mall toy store to return.

The plan, according to Kassoff  was for 1,000 pop-up stores by the holidays. The stores never opened, and this week the Licensing Industry Merchandiser’s Association confirmed it’s because efforts to secure funding fell short.

“The toy companies had lots of conflicts of interest that prevented them from investing in KB given that they sell to other retailers, and mall operators don’t typically invest in prospective tenants,”  Kassoff tells LIMA. “It is taking a while to get this done and build out a strategy. Once we get the money together we will be off and running.”

The Toys “R” Us revival via Tru Kids Brands looms, FUNKO is planning their own brick and mortar store in Hollywood, and Target/Walmart have upped their toy game with positive results. At this rate, we’re all kind of sitting over here, shrugging, feeling like who cares what they call the store.

Just give us a toy store, please.


SOURCE: The Toy Book

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