While Hasbro’s original website Shop Hasbro is truly alive, well, and catering to their typical assortment of preschool toys, ‘girl’s toys’, and games, Hasbro Pulse offers a limited number of franchises with a higher price tag. With a $50 enrollment fee to use the site, Hasbro Pulse follows a business model and site aesthetic that seems to be geared toward adult collectors.
The original online Hasbro store seems to be up and functioning, with the ability to purchase toys that overlap with Pulse. However, when attempting to click around the Shop Hasbro site, I was met with some pretty cool Loading Spirals.
Hasbro Pulse also comes with a Premium option, which is where the $50 comes into play. This gets you free shipping in the continental US, access to flash sales, and convention goodies and merchandise exclusives.
Hasbro Pulse is leaning into something very interesting. Even the way the site looks follows models of ‘cool collecting’ put in place by sites like Super7 and NECA Toys. That dark layout and exciting photography is enough to get consumers pumped and hyped on their money disappearing via new Power Ranger toys and Star Wars vintage.
Are you excited for Hasbro Pulse? Is it a website and service you will utilize? Do you have thoughts about that $50 enrollment fee? How much Hasbro do you think one has to consume before that fee is justified?
Give Toy Wizards your thoughts in the comments and get the conversation going!