Hasbro, a leading games, IP and toy company, announced a new licensing deal with Butts on Things, the irreverent art brand known for giving everyday objects personality and humor. The collaboration will bring a collection of cheeky, personality-packed collectibles to life, with new products and blind packs slated to debut in 2027.
“There’s no better stage to reveal a collaboration this fun than San Diego Comic-Con,” said Billy Lagor, President Toys and Board Games at Hasbro. “Butts on Things has earned a devoted fanbase with its humor and creativity, and we’re excited to turn that spirit into collectibles that spark laughs and brighten everyday spaces.”
“Seeing my Friday doodles and sketches transformed into collectibles by a company with Hasbro’s creativity, quality, and legacy is incredibly exciting. I can’t wait for our community, and a whole new generation of fans, to see these creations come to life as we celebrate our 10th anniversary,” said Brian Cook, creator of Butts on Things.
About Hasbro
Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With 165 years of expertise, Hasbro delivers groundbreaking play experiences and reaches more than 1 billion fans annually around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more.
Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including Magic: The Gathering, Dungeons & Dragons, Monopoly, Hasbro Games, Nerf, Transformers, Play-Doh and Peppa Pig, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen.
For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2026 JUST Capital Industry Leader, a Brand that Matters by Fast Company, and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50 for fourteen consecutive years. For more information, visit https://corporate.hasbro.com or follow Hasbro on LinkedIn. HAS-CP
About Butts on Things:
Created by Brian Cook, Butts on Things is a fan-driven art brand that transforms everyday objects into expressive characters through humor, warmth, and playful irreverence. Since its debut in 2016, the brand has grown into a global community with a strong presence across art, collectibles, and licensed consumer products. For more information, follow @briancookart on Instagram, TikTok and Facebook or visitbriancookart.com .
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