Coachella – Must See – MGA’s Miniverse

As Weekend 1 of Coachella comes to a close, we’re giving you a front-row look at one of the festival’s most buzzed-about moments: MGA’s Miniverse™.

The activation quickly became a must-see destination on the grounds, drawing nonstop lines of festivalgoers eager to step inside a meticulously crafted, miniaturized Coachella. Think iconic desert palms, the legendary ferris wheel, and endless photo ops all reimagined at Miniverse scale and made for maximum social shareability.

Inside, guests discovered a record-inspired lounge where tiny vinyl records actually spin and play real music. The space also served as the official debut of Miniverse Real Music, a brand-new line of fully playable mini vinyls and a working mini record player. Festivalgoers got exclusive first access to preorder ahead of the nationwide launch, making it one of the weekend’s coolest drops.

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