On May 19, 2025, ahead of Las Vegas Licensing Expo, Licensing International unveiled  

the winners of its Global Excellence Awards, including one win for Hasbro, a leading games, IP and toy company, earning a high distinction for MONOPOLY x Nike x WS Game Company for in the Best Hardlines or Packaged Goods Collaboration category.

“Receiving one of these prestigious awards is an incredible honor, one that not only celebrates our hard work and dedication but also reaffirms Hasbro’s commitment to excellence,” said Kim Boyd, President of Global Toy & Licensed Consumer Products at Hasbro. “The Licensing International Excellence Awards are a testament to the collective efforts of our team and the unwavering support of our loyal customers. This recognition not only elevates our standing within the industry, but also serves as a beacon of inspiration, motivating us to continue pushing boundaries and setting new standards of innovation and quality as we create magical moments for fans and families across the globe.”

The Licensing International Excellence Awards have served as the highest achievement in the global brand licensing industry since 1986. Each year, the organization gathers in Las Vegas to shine a spotlight on the innovation and accomplishments of the licensing community. The Excellence Awards are the only international recognition of licensing excellence, spanning borders and languages. The winners are selected by a judging panel of industry experts from around the world, which was identified by Licensing International officials.

About Hasbro 

Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With over 164 years of expertise, Hasbro delivers groundbreaking play experiences and reaches over 500 million kids, families and fans around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more.

Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen.

For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2025 JUST Capital Industry Leader, one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50, and a Brand that Matters by Fast Company. For more information, visit https://corporate.hasbro.com or @Hasbro on LinkedIn.

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