Toy Fair 2025: New-to-Me Spotlight: Wigglitz

By Jonathan Alexandratos

Whenever I wrap up my Toy Fair appointments, I always like to just…wander. There is so much creativity out there that isn’t a Marvel or a DC or a Turtle or a Barbie. This time, I found Wigglitz, charming little creatures that are part fidget toy, part collectible, and part accessory. Check these out – they might be right for the little ones in your life:

These flick and flop in your hand, releasing stress and injecting cute!
These are 3-D printed in Utah and come in evergreen and seasonal varieties!
LOOK at these Halloween ones!
They gave me a cat, and I gave it to my Minimate.

While these may not be right for the MISB vintage collector, they seem great for kids, especially as little giveaways. You can buy a pack and distribute at will. Fidget toys are a trend right now, and these are wonderful additions to the category!

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