Toy Fair 2025: Trick or Treat Studios is All Treat

by Jonathan Alexandratos

I never collected the original Toxic Crusaders figures from Playmates, but I bought the Trick or Treat remakes. I never bought any of the other Killer Klowns from Outer Space figures, but I bought the Trick or Treat ones. How does Trick or Treat pull off the separation of collector and money when other companies have failed? The understand the one word sadly foreign to much of today’s toy industry: fun. Here’s what I mean:

Here are Day of the Dead figures, forthcoming, that have action features like tongue flapping and intestines-bearing. Fun!

Toxic Crusaders – with action features like Killemoff’s removeable head. Fun!

This has two modes: PG-rated and R-rated. PG-rated gives you clean quotes out of the voice box. R-rated…doesn’t. Fun!

Here we have Billy the Puppet from Saw. He just wants to play a game. Games are fun!

This Krang will be made out of a squishy foam so you can chuck it at your friends…or enemies. Fun!

Okay I just love these Goosebumps figures. The skeleton guy is a BAF.

30 bucks gets you that family dinner set, so all your toys can have a succulent meal.

Willard Scott was a local Bozo the Clown before he became the first Ronald McDonald. That just seemed like a fun fact to drop here.

Yeah, horror is their bag (see the company’s name – what did you expect?), but they put such a playful spin on everything they do. Even a non-horror fan like me is taken with them. Though I did get on my soapbox about them needing to do the early ’90s horror comedy Freaked. Anyone else agree?