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Toy Fair 2025: Jazwares’ Jazzy New Stuff!

By Jonathan Alexandratos

Jazwares has made a name for itself through sprawling product variety that captures many different, super trendy IPs like Squishmallows and Star Wars. Here’s some of what they showed me:

These are both new Star Wars Micro Galaxy Squadron ships that are coming up this year!
And these are some others that are already out, some of which were new to me.
While wrestling isn’t my bag, personally, there is no denying its massive fan base, many of whom might be delighted by these AEW figures.
This is what I mean by variety: Jazwares can pivot from Star Wars to AEW to anime to…
Tons of new Pokéstuff!
And yeah, they’ve got ‘mallows.
And some of them happen to be terrifying.
Plants! Does anyone else find these soothing?
Here’s some samples from Jazwares’ wildly successful preschool Spidey and His Friends line
And Royal High! (which as it turns out is not JUST what I got that one time at a party in college)
And can I just say? I love these. They’re K-cups that dispense little charms.

Yet again, Jazwares offers a whole universe of toys for people of all pop culture persuasions. If you haven’t flipped through their proverbial catalogue, I hope this overview provides at least a few for your want list!

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