Launching first as a crowdfunding project in Fall 2023 to incorporate fan involvement, the tabletop game is set for a global retail launch in 2024
LOS ANGELES, June 6, 2023 – Today, Maestro Media, a leader in innovative tabletop games and community-driven campaigns, officially announced a multi-year partnership with IMPS/LAFIG, the world license holders for the internationally beloved brand The Smurfs, to launch an original tabletop gaming experience based on the iconic Smurfscharacters timed with the brand’s 65th anniversary.
As part of the partnership, Maestro Media will launch a crowdfunding campaign in October 2023 to incorporate fan involvement and feedback, ensuring a fun, engaging and quality final product that is faithful to The Smurfs universe and its millions of loyal fans across the globe. The game will be delivered to backers, and later will be available for retail, in 2024.
“We are thrilled to be working with Javon and his team at Maestro Media on our latest board game. We love their passionate and participatory approach! Boardgamers and Smurfs fans can expect a lot of Smurf-fun ahead for the whole family, ” said Fabienne Gilles, CCO and Head of Consumer Products and Family Entertainment with LAFIG. “They have an astounding track record for community-driven games, which is perfect for our Smurfs fans.”
The game, tentatively titled Smurfs’ Hidden Village, is being designed by renowned game designers Antoine Bauza (Ghost Stories, 7 Wonders), Corentin Lebrat (Draftsaurus, Flying Goblins), Ludovic Maublanc (Dice Town, Cash’ N Guns) and Théo Rivière (Sea of Clouds, Sticky Chameleons) – known collectively as The Kaedama Team – and has you and your friends play as Smurfs who are tasked with rebuilding the mushroom village from scratch following the evil sorcerer Gargamel’s latest scheme. To succeed, you’ll need to work together as a team, collecting resources, building inventions, and locating missing Smurfs to help rebuild mushroom houses. Each Smurf has a unique set of skills that you must use strategically to outsmart Gargamel and his cat Azrael.
“The Smurfs are one of the most recognizable brands in the world with a long history of licensed products, iconic TV shows, films and more,” said Javon Frazier, Founder and CEO of Maestro Media. “To be able to work on a project, especially one as beloved as The Smurfs, and bring a new gaming experience to fruition, is an absolute delight. We cannot wait to work directly with the beloved brand’s millions of fans all over the world, incorporating their ideas and feedback, to create a one-of-a-kind experience the community will love.”
With a history of creating multiple record-breaking campaigns and surpassing over $15 million with previous crowdfunding projects, Maestro Media has become a leader in the tabletop crowdfunding community, and is set to design and execute a fun and interactive campaign that will engage and delight the The Smurfs community worldwide.
More information on the game and the crowdfunding campaign will be made available later this year. For more information and to stay up to date on the project, please visit smurfshiddenvillage.com.
About Maestro Media
Founded by veteran digital strategist and serial entrepreneur Javon Frazier, Maestro Media is a full service strategic product and business development firm specializing in driving innovation and growth in games, commerce, media, and technology. Maestro Media works with creators and entrepreneurs to deliver experiences and products directly to consumers through advocacy and positive brand sentiment, and provides their clients with the tools necessary to meaningfully and positively connect with and impact consumers. Maestro Media has extensive cross-sector expertise spanning all areas of the media and entertainment industry, including board games, video games, e-commerce, film & TV, publishing, web and mobile. With expertise in product development, launch marketing, and multi-channel distribution, combined with a full suite of services including product design and development, go-to-market execution, growth marketing, retail distribution, and lifecycle management, Maestro Media gives clients turnkey solutions to build long term, loyal customers. Maestro Media is also a leader in the crowdfunding world with a notable track record of delivering record-breaking crowdfunding campaigns, with previous projects amassing more than $15MM in total funding. For more information, visit maestromedia.com.
About Peyo, LAFIG//IMPS (International Merchandising Promotions & Services) – THE SMURFS™
LAFIG/IMPS are the official licensor of the little blue characters ‘The Smurfs.’ Over the years, LAFIG/IMPS has worked in close collaboration with its agents worldwide to develop successful licensed merchandising, retail and co-branded promotions, publishing activities, digital and video games, broadcasting deals, theme parks, live shows, and family entertainment experiences, that have secured the everlasting success of the Smurfs. IMPS is run by Véronique Culliford, the daughter of Pierre Culliford, the creator of the Smurfs, who is better known under his pseudonym Peyo. Véronique has run IMPS since 1984 and controls with LAFIG Belgium the rights to the Smurfs characters and the Smurfs licensing worldwide.