Maestro Media Signs Multi-Year Partnership with Sanrio to Launch New Tabletop Game Based on Internationally Beloved Hello Kitty Franchise

LOS ANGELES, April 25 2023 – Today, Maestro Media, a leader in innovative tabletop games and
community-driven campaigns, in association with Digital Development Management (DDM), officially
announced a multi-year partnership with Sanrio®, the global lifestyle brand known for its plethora of
beloved characters, to launch a new tabletop gaming experience based on the international pop icon
Hello Kitty.
As part of the partnership, Maestro Media will launch a crowdfunding campaign in September 2023 to
incorporate fan involvement and feedback, ensuring a fun and quality final product that is faithful to the
Hello Kitty brand and its millions of loyal fans. The game will be delivered to backers, and later will be
available for retail in 2024.
“We are ecstatic to be working with Sanrio to bring a new Hello Kitty game directly to the fans,” said
Javon Frazier, Founder and CEO of Maestro Media. “We cannot wait to work directly with the beloved
brand’s millions of fans all over the world, incorporating their ideas and feedback, to create a one-of-a-
kind experience the community will love.”
With a history of creating multiple record-breaking campaigns and surpassing over $15 million with
previous crowdfunding projects, Maestro Media has become a leader in the tabletop crowdfunding
community, and is set to design and execute a fun and unique campaign that will engage and delight the
Hello Kitty community worldwide.

tabletop game is set for a global retail launch in 2024

Launching first as a crowdfunding project in Summer 2023 to incorporate fan involvement, the

More information on the game and the crowdfunding campaign will be made available closer to July

For more information and to stay up to date on the project, please visit hellokittyboardgame.com.


Media contact:
Jeremy Bonds, Motiv PR
jbonds@motivpr.com


About Maestro Media
Founded by veteran digital strategist and serial entrepreneur Javon Frazier, Maestro Media is a full
service strategic product and business development firm specializing in driving innovation and growth in
games, commerce, media, and technology. Maestro Media works with creators and entrepreneurs to
deliver experiences and products directly to consumers through advocacy and positive brand sentiment,
and provides their clients with the tools necessary to meaningfully and positively connect with and
impact consumers. Maestro Media has extensive cross-sector expertise spanning all areas of the media
and entertainment industry, including board games, video games, e-commerce, film & TV, publishing,
web and mobile. With expertise in product development, launch marketing, and multi-channel
distribution, combined with a full suite of services including product design and development, go-to-
market execution, growth marketing, retail distribution, and lifecycle management, Maestro Media
gives clients turnkey solutions to build long term, loyal customers. Maestro Media is also a leader in the
crowdfunding world with a notable track record of delivering record-breaking crowdfunding campaigns,
with previous projects amassing more than $15MM in total funding. For more information, visit
maestromedia.com.


About Digital Development Management

Digital Development Management (DDM) is the world’s leading video game agency. Founded with a
mission to improve the business of video games, we provide the right solutions for development,
publishing, distribution and funding. Over the past decade, we have secured over $1 Billion in
development deals and more than 500 overall agreements. With an unsurpassed record of success and
an unparalleled roster of clients, we bring together the right partners to tackle video game business
opportunities. For more information about DDM visit http://www.ddmagency.com and follow us on Twitter
and LinkedIn.


About Sanrio
Sanrio® is the global lifestyle brand best known for pop icon Hello Kitty®, and home to many other
beloved characters brands including Chococat™, My Melody™, Badtz-maru™, Keroppi™, gudetama™ and
Aggretsuko™. Sanrio was founded on the “Small Gift, Big Smile ®” philosophy – that a small gift can bring
happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration
to offer quality products, services and activities that inspire unique consumer experiences across the
world. Today, Sanrio’s legendary breadth of products are available in over 130 countries and in retail
locations including department, specialty, national chain retailers and Sanrio boutique stores. To learn
more about Sanrio, please visit http://www.sanrio.com and follow @sanrio and @hellokitty on Facebook,
Instagram, Twitter, TikTok, Pinterest and subscribe to the Hello Kitty and Friends YouTube channel.

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