Hasbro announced its new personalization platform with its first product introduction through Hasbro Selfie Series! Launching Fall 2022 Exclusively on the Hasbro Pulse Mobile App, the custom offering allows fans to create a collector-grade 6-inch action figure in their likeness based on classic to current characters seen across popular films, television series and comics. Hasbro Selfie Series figures will debut with fan-favorite character costume designs from G.I. JOE, Ghostbusters, Power Rangers, and Marvel, as well as designs inspired by Star Wars™ heroes.
Fans attending San Diego Comic-Con (July 21-24) will have the opportunity to preview Hasbro Selfie Series figures, with a select number of fans being among the first to create and purchase their figures!