Rad Plastic: A Book about the Art and History of the Original TMNT Toy Line has a live campaign on Kickstarter

If you love books about the history of specific toys, toy lines, or toy genres, then you’ve got to check out this live campaign now. The book is called Rad Plastic and it covers the art and history of the original TMNT toy line by Playmates. Check out the specs below from the official Kickstarter page and consider backing this awesome project. The campaign is live through the month of July, so make sure you get your pledges in today!

Note: This is a low-risk campaign to back– the book is finished and with this campaign, you are backing additional book prints.

Visit the Kickstarter: :https://www.kickstarter.com/projects/radplastic/rad-plastic

Visit the official Rad Plastic website:

The following excerpts have been used with permission from the author of Rad Plastic and its campaign managers:

Tracing the entire history of the Teenage Mutant Ninja Turtles toy  line from concept development in 1987 all the way to unreleased toys  from 1999, Rad Plastic reveals the history of one of the most popular  and iconic toy lines in history. You’ll learn about how toys are made,  from napkin sketch to store shelves, and every step in between.

Packed with interesting photos of every step of the process, Rad  Plastic is not only a fantastic visual resource, but also an educational  guide to the toy industry in the 90s. Explore the original artwork and sculpts that spawned the toys you love. Discover alternate variants and  even unreleased figures that never made it to the store shelves. Join  the original creation team as they explain how the line came to be. The Ninja Turtles were RAD in comics. RAD on the TV screen. And now for the  first time RAD in a 400 page hardcover tome fit for the coffee table.


Sample pages:

In addition to reprinting the original release, we are also offering NEW BONUS content if certain goals are reached.

Tier 1 – 1000 books sold:  BONUS SCULPTING CHAPTER:  10-15 pages of all new unseen content featuring original wax sculpts including some of the earliest figures. 

Tier 2 – 1500 books sold: $90,000:  BONUS PROTOTYPE CHAPTER:  10-15 pages of all new unseen content featuring hardcopies, mock-ups, first shots and more!

Tier 3 – 2000 books sold:  BONUS ARTWORK CHAPTER:  10-15 pages of all new unseen content featuring concept art, packaging art, and more!

This is an unofficial book intended for historical and educational purposes. The book and the author are not associated with Playmates Toys, Mirage Studios, or Nickelodeon. 

Risks and challenges

I have already published 1200 copies of this book and sold out in 10 weeks. This Kickstarter is to help fund a second printing of the book. There is very little risk in backing this project. The book is done and over 1000 people have already received the first printing.

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