Toys R Us Announces a Brick and Mortar Opening Before Thanksgiving

There is a confirmed report of another Toys R Us brick and mortar store opening in the U.S. before Black Friday. 

The store will open its doors for a soft launch at the Westfield Garden State Plaza in Paramus, New Jersey on Wednesday, November 27 at 10:00 AM local time. Customers are invited to shop that day and a Grand Opening Event will be held on Saturday, November 30. This event will offer games, giveaways, and characters. (Geoffrey, anyone??) No word on whether the store will be open for Black Friday.

The store itself has been described by the company as a “highly experiential small-format retail space” that will be “highly engaging”. Honestly, we have no idea what that means. But if it translates to more store openings  and deals before Christmas, we’ll take it.

With all of the strange moves and announcements Toys R Us has made since declaring bankruptcy and closing most of its stores (see our archives HERE, HERE, and HERE) it will be interesting to see what the Holiday Season has in store for the brand. 

Another store opening is planned for this year in Houston, and we will keep our eyes and ears open to bring you  updates as they arrive.

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