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The 2021 Toy of the Year Award Winners are Named

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ICYMI: Mattel Finally (Perhaps Begrudgingly) Acknowledges Existence of DreamWorks’ She-Ra Series With SDCC Exclusive

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Mattel and DC Extend Licensing Agreement for ‘DC Super Hero Girls’ Toy Line

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Barbie Turns 60 This Year (And Is Still Going Strong)

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Do Kids Really Need Toys With Overachieving Careers?