first-ever activation at Coachella, “You Can Be Any Barbie.”  

With a legacy spanning 250+ careers, Barbie has never been defined by just one thing. Built on limitless potential, she continues to grow and evolve with her fans – encouraging everyone to show up exactly as they are. That’s why, starting today, Barbie is delivering an unforgettable, out-of-the-box Coachella experience during Weekends 1 and 2 that celebrates individuality and self-expression – reintroducing an icon to a new generation at one of the most expressive festivals in the world. 

The interactive branded world includes: 

·       Barbie Entrance Gallery Wall: Enter through a polished entry corridor featuring a photo gallery showcasing Barbie dolls, unique Barbie personas, and charms. 

·       Barbie Charm Bar: Find a seat at the Barbie Charm Bar for a luxury styling moment to make a custom Barbie-inspired charm that matches your Barbie persona. Show off your personality as a Main Character Barbie, Y2K Barbie, Green Flag Ken and more. 

·       Barbie Photo Opps: Show off your Barbie persona and customized charm in the portrait studio, which features professional studio lighting and a Barbie x Coachella backdrop for the ultimate photo opp that prints physical as well as sends direct for social sharing. 

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