NECA ANNOUNCES RETURN OF GLOBAL COLLECTOR’S EVENT, HAULATHON AT TARGET

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Exclusive merchandise featuring the Teenage Mutant Ninja Turtles, Gremlins, Ghostface, Hello Kitty, Universal Monsters and more!

HILLSIDE, N.J., February 22, 2023 – NECA, LLC’s global collector’s event, Haulathon, is returning in 2023 with all-new exclusive figures and never before seen collectibles from NECA and Kidrobot.

This global collection between NECA and Target Corporation begins February 26 with exclusive merchandise available at Target stores and on March 3 available on Target.com within the US, and internationally at Haulathon.com. New products will be available to purchase online every Friday at 8:00am CST.

Haulathon will feature exclusive figures, plush and other merchandise featuring the Teenage Mutant Ninja Turtles, Sonic, Hello Kitty, Universal Monsters, E.T., Gremlins, Ghost Face, Rob Zombie’s “The Munsters” and more.

Paired with the pop culture icons that helped inspire their creation, celebrities promoting the month long Haulathon event include artist Ken Mitchroney (TMNT), Zach Galligan (“Gremlins”), and Daniel Roebuck (Rob Zombie’s “The Munsters”). Look for interviews and videos at the pop culture blog The Fan Room.

Haulathon is produced by Radical Share, a global digital marketing agency managing Haulathon’s social media, influencer, publicity, email and Ecommerce platforms. In addition to NECA, Radical Share also represents global brands Kidrobot, Rubies Costumes, Chia Pet, Costumes.com, Denuo Novo and more.

Follow Haulathon at:

Twitter: @Haulathon

Instagram: @Haulathon

Facebook: @Haulathon

About NECA

NECA, LLC is a leading creator, marketer, and global distributor of licensed consumer products based on some of the world’s most recognizable movies, video games, comic books, and pop culture. The NECA group of companies includes game developer and publisher WizKids, urban vinyl icon Kidrobot, and Joseph Enterprises, Inc., the creator of Chia Pet, The Clapper and other iconic American products.

About Radical Share

Radical Share, LLC is a strategic global digital marketing agency specializing in pop culture entertainment, including the world’s most popular consumer product companies NECA, LLC, Kidrobot, Rubies, JEI, Costumes.com and Denuo Novo. Full-service capabilities include strategic brand marketing, influencer and social media strategy, public relations, email and CRM, affiliate, paid media and e-commerce expertise. Radical Share’s client roster, mass retailer relationships and team will continue to grow in 2023.