Official product description via Mattel Creations:
This year, UNO is celebrating “50 Years of Being Wild” – a nod to its iconic and much-sought-after playing card – with a year of fan-first experiences and exclusive partnerships.
UNO’s latest deck was created in collaboration with contemporary artist, activist and illustrator Shepard Fairey.
Showcasing Fairey’s artistic vision of UNO as a canvas, the deck’s design elements include:
A consistent illustration style and limited color palette, mirroring Fairey’s signature style that fans have come to love.
In keeping with Fairey’s fascination with repetition in his own art, the deck includes the phrases “Card Game” and “Artiste Series” repeated on the front of the package.
Shepard Fairey’s wife, Amanda Fairey, is prominently featured in the deck.
Four special two-sided cards that create two different art pieces when put together.
The UNO Artiste Series: Shepard Fairey deck is made with sustainable materials, including a paper belly band, paper tray, wood free paper for the instruction sheet and the removal of cellophane wrap.
As a paper-based product, UNO has always been committed to creating a low-waste and reusable card game for all people to enjoy. This deck follows the launch of UNO Nothin’ But Paper, the first fully recyclable UNO deck without cellophane packing materials, part of UNO’s plan to remove the cellophane from 100% of standard, paper-based decks entirely in 2021 and Mattel’s goal to achieve 100% recycled, recyclable or bio-based plastic materials across all products and packaging by 2030.
As part of this partnership, Mattel will be making a donation on behalf of Fairey to the Ocean Conservancy, a nonprofit organization dedicated to protecting the oceans through federal and state legislation, in support of the artist’s initiatives.
- The UNO Artiste Series: Shepard Fairey deck is available at creations.mattel.com for SRP $20.00.
UNO ARTISTE SERIES
UNO Artiste Series pays homage to influential artists across meaningful decades by infusing art directly into a premium deck.
At Mattel, our goal is for UNO to always speak to a widespread audience – and that now includes a game for art lovers and design-enthusiasts alike. Not to mention, the decks are vibrant statement pieces for coffee tables and in-home décor.
UNO Artiste Series launched in September 2019 with Jean-Michel Basquiat and expanded in 2020 with decks featuring the art of Keith Haring and Nina Chanel Abney. Now, UNO is teaming up with artist and illustrator Shepard Fairey.