BST AX (pronounced “Best Action”) Continues to be a 1:15 Scale Action Figure Disruptor


Collectibles Company The Loyal Subjects Creates a Product Line Boasting the Best Scale, Best Features, Best Assortment and Best Quality at the Best Price!

The Loyal SubjectsTM (TLS) – a collectibles company known for selling millions of Action VinylsTM, its 3” stylized action figure hybrids – has introduced a new format in one of the most storied categories in toys: Action Figures.

The new BST AXNTM 1:15 scale Action Figures from TLS are hyper-poseable with 31 to 33 points of articulation using a modern armature system which brings the figures closer to life, killer paint details, super character likeness, interchangeable hands, multiple accessories, and great sculpt details, all at a super affordable price point of $15.99 SRP! With its amazing assortment and variety, BST AXNTM is the ultimate Action Figure mashup, representing everything from Anime, to Action/Adventure, to Sci-Fi, to Movies/TV/Cartoons, to Nostalgia. Heroes with a thousand faces vs. Villains with a thousand faces! Something for everyone!

Said TLS Founder and CEO Jonathan Cathey, “There isn’t a rock that hasn’t been lifted, not a single detail left unchecked, BST AXN has it all! Spanning favorite properties, BST AXN is the comfort food for all action figure enthusiasts. For young and old, not a fan left behind!”

While the industry split the category in two directions: boys toys – dull on details, washed out sculpt features, decals for deco – and large scale figures – clunky, overpriced large scale dust collectors with a financial commitment that is the “bane of wives and girlfriends” – The Loyal Subjects has created the secret sauce which everyone from all collector corners can embrace! Say “So long” to the large plastic door jams cluttering up the shelves, say “So long” to spending $70.00+ for a piece of your childhood memories, say “So long” to the lame “beat-‘em-up-in-the-backyard” cheap plastic batons, and say “Hello” to BST AXNTM – playable, poseable, high quality, detailed, uniform, all 5” in height, and ONLY $15.99! A Japanese style action figure for a quarter of the cost!

BST AXNTM first rolled out in the Entertainment Section at Walmart, to much fan fair, graduating top of the class in nearly every sales metrics! Included in the set are an Anime assortment of Fullmetal AlchemistTM (Edward ElricTM and Alphonse ElricTM), Cowboy BebopTM (Spike SpiegelTM and ViciousTM), Naruto ShippudenTM (Kakshi HatakeTM, and Naruto UzumakiTM). Also, a cadre of music and entertainment BST AXNTM figures including The Demon® (Gene Simmons, KISS), Angus Young (AC/DCTM) the legendary guitar maestro, SlashTM (music skus are merchandised in the Music section), and Gandalf the GreyTM, Napoleon DynamiteTM, and Lightning from Big Trouble in Little ChinaTM in Entertainment! With other launch partners including Hot Topic, GameStop, Books-A-Million, Go! Calendar, Diamond Comic Distributors, and
TLS international distributors (all available NOW), and Target (available in April 2021),
this undoubtedly has been a BST AXNTM Holiday, soon to be a full retail takeover in

On the horizon are 1:15 scale The Spaceman® (Ace Frehley, KISS), SauronTM (Lord of the RingsTM), GizmoTM and StripeTM (GremlinsTM), Teenage Mutant Ninja TurtlesTM, Avatar: The Last AirbenderTM, BuffyTM and AngelTM (Buffy the Vampire SlayerTM), Rock LeeTM and Sasuke UchihaTM (Naruto ShippudenTM), Starship TroopersTM, Ozzy OsbourneTM, and more! All with killer sculpt details, tons of playability, tons of poseability, “swap-out” heads and hands, killer accessories, and a secret BST AXNTM sticker included in every box!

Just look for the Killer B’s! BST AXN, BST FEATURES, BST ARTICULATION and BST ASSORTMENT, undoubtedly ALL for the BST PRICE! Taking over the Action Figure game, one peg at a time!

All trademarks are the property of their respective owners.
For international customers, please check with the following distributors for information,
availability and updates:

Australia/New Zealand:
China: ToyCity
Int’l Sales Team – Game on Intl

About The Loyal Subjects

Born in 2009, The Loyal SubjectsTM (TLS) is a Creative House that has infused
collectible toys with art, quality, nuances, details and value. For more information on
The Loyal Subjects please visit

For More Information Please Contact:

The Loyal Subjects Social Media:
Instagram: @TheLoyalSubjects
Twitter: @loyalsubjects
Tik Tok: @theloyalsubjects

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