Jazwares & All Elite Wrestling Unrivaled Toy Line is Available at Walmart Now


Jazwares and All Elite Wrestling (AEW), the new professional wrestling league that is taking America by storm, are jumping into the ring together on AEW’s first line of action figures and role play collectibles.  Available at Walmart now, the new AEW UNRIVALED line features former AEW World Champion Chris Jericho, Cody, Brandi Rhodes, The Young Bucks, Kenny Omega, and more.

AEW UNRIVALED Collection Figures boast 25 points of articulation, real 3d scanned likenesses and a variety of accessories and authentic ring wear.  Each series will also include highly coveted Chase (limited edition of 1000 figures) and Rare (limited edition of 500) figures.  The first series of action figures and other items available now include: 

  • AEW Unrivaled Collection Figures:  AEW Unrivaled Collection debuts with the lineup that started it all for AEW!  The first series of these highly articulated and collectible action figures includes global wrestling legend Chris Jericho, and Elite members Cody, Brandi Rhodes, Kenny Omega and The Young Bucks (Matt and Nick Jackson).  Each has 25 points of articulation and are authentically styled from AEW’s inaugural PPV event, DOUBLE OR NOTHING.  “Le Champion” Chris Jericho will be the Chase figure (limited edition of 1000) and a special ALL OUT cosplay variant of Cody will be the Rare figure (limited edition of 500).  Each sold separately. Ages 8+. SRP: $19.99
  • AEW Unrivaled Collection Action Ring:  Play and display your AEW Unrivaled Collection figures with the AEW Unrivaled Action Ring.  Face off with Kenny Omega vs. Chris Jericho in the center of the ring, or send The Young Bucks flying into action against the flexible action ring ropes!  AEW Unrivaled Collection Figures sold separately.  Ages 8+.  SRP: $19.99
  • AEW Unrivaled Collection Action Ring with Exclusive Figure (Walmart.com Exclusive Item):  Play and display your AEW Unrivaled Collection figures with the AEW Unrivaled Action Ring.  Face off with Kenny Omega vs. Chris Jericho in the center of the ring, or send The Young Bucks flying into action with the flexible action ring ropes!  Includes EXCLUSIVE Unrivaled Collection Cody figure!  Other Figures sold separately.  Ages 8+: SRP: $39.99
  • AEW World Championship Title Belt:  With authentic details and adjustable sizing, the AEW World Championship Title Belt is designed for wrestling role players and collectors alike!  Battle like Chris “Le Champion” Jericho, or display on your wall to flex like a champ on your friends and co-workers.  Each sold separately.  Ages 8+.  SRP: $19.99

In addition to these launches, Jazwares and AEW plan to roll out a Wave 2 of additional AEW Unrivaled figures in October 2020.

“We saw huge fan demand and great feedback when we announced the AEW line earlier this year, and we’re looking forward to debuting the AEW line-up at retail.  AEW has a passionate multi-generational fan base and these collectible figures, rings, belts and more will bring joy to kids and to adult collectors alike,” said Jeremy Padawer, EVP / Partner at Jazwares.

“When the AEW Unrivaled line debuted at Toy Fair earlier in the year, we started counting the days until the collection would be available at retail,” said Dana Massie, Chief Marketing and Merchandising Officer.  “We’ve always said that we have the greatest fans in the world, and we hope our fans will love the AEW action figures and collectibles as much as we do.”  

About Jazwares

Jazwares, a subsidiary of Alleghany Capital Corporation, is a global leader in consumer products including toys, plush, action figures, collectibles and musical instruments. Jazwares’ portfolio includes a variety of dynamic, wholly-owned and licensed brands like preschool powerhouses Blippi, Cabbage Patch Kids®, CoComelon and Peppa Pig, unstoppable action and gaming brands like Fortnite, Halo®, Micro Machines, Nerf, Pokémon and Roblox, leading lifestyle and entertainment brands like All Elite Wrestling™ (AEW), BLACKPINK, Blinger®, UFC®, musical property First Act™, and beloved plush Hug-A-Pet and Squishmallows®, just to name a few. With over 20 years of design, development, and manufacturing expertise, Jazwares is an award-winning company with a progressive focus on identifying new trends and transforming them into high-quality products for consumers of all ages.

Jazwares, which is headquartered in Sunrise, FL, has offices around the world and sells in over 100 countries. Since its inception in 1997, Jazwares continues to grow through the development of new products and the strategic acquisitions of companies like First Act™, Russ Berrie™, Zag Toys™, Wicked Cool Toys™ and Kellytoy®. For more information about Jazwares, please visit www.jazwares.com.

About AEW

AEW is a new professional wrestling league headlined by Cody & Brandi Rhodes, Kenny Omega, The Young Bucks (Matt & Nick Jackson), Hangman Page, Chris Jericho and Jon Moxley.  For the first time in many years, AEW is offering an alternative to mainstream wrestling, with a growing roster of world-class male and female wrestlers that is injecting new spirit, freshness and energy to the industry.  The inaugural event under the AEW banner was the sold-out DOUBLE OR NOTHING PPV in Las Vegas in May 2019.

AEW began airing its weekly show on TNT on Wednesday, Oct. 2, 2019, from 8-10 p.m. ET.  The show, “AEW DYNAMITE,” is Wednesday’s No. 1 wrestling show and attracts the youngest wrestling audience on television.  AEW’s multi-platform content also includes “AEW DARK,” a weekly pro-wrestling YouTube series, “Being the Elite” a weekly behind-the-scenes YouTube series, and “AEW Unrestricted,” a weekly podcast series co-produced with WarnerMedia.  For more info, check out @AEWrestling (Twitter), @AllEliteWrestling (Instagram), / AllEliteWrestling (FB), AllEliteWrestling (YouTube).

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