tokidoki x JuJuBe Fantasy Paradise Collection Reveal Two New Bags for Toting Fans


We love toy maker tokidoki, and we discuss their super fun/kitsch toys all the time. Sometimes with tokidoki, they take a step away from toy making and focus on lifestyle products. And that is exactly what they are doing today with their tokidoki x JuJuBe bag collection.

JuJuBe and tokidoki are back at it with the new Fantasy Paradise collection. More than 20 pieces make up the new tokidoki x JuJuBe collection, including two new bags for adults who want the convenience and thoughtfully designed carry solutions JuJuBe is known for, but don’t need diaper changing pads or insulated bottle pockets. While JuJuBe mainstays such as the Hobo Be and Be Right Back are a part of the Fantasy Paradise collection, it’s the All That tote, and the Hipster, two new bags that will have longtime JuJuBe supporters buzzing.

JuJuBe’s collaborations with tokidoki are always vibrant crowd-pleasers, and this one is no different. Fantasy Paradise is a celebration of art and joy—featuring the largest variety of tokidoki characters and distinct scenes ever depicted on a tokidoki x JJB collaboration print! Fans of tokidoki will find familiar favorites like Donutella as an archer, and adorably-shocked SANDy, as well as a bevy of beautiful Mermicornos frolicking near a medieval castle. A  special two-toned teal interior makes it easy to find what’s inside each bag, and durable metal character-shaped zipper pulls feature the adorable octopus-pirate named Piratako!

The new collection launches at select retail locations on Wednesday, 1/29/2020, and online on 1/30/2020 at 4 pm PST. The collection includes pieces ranging from $15 up to $175.


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