With humble beginnings in Melbourne Australia, Geek X has grown organically and vertically integrated into a diverse portfolio, primarily represented by two divisions; one a distribution company launched in 2015, the other, a manufacturing and licensed merchandise wing with product going to market in 2019.
They are Oceania’s exclusive distributor for several brands, with record sales as a result of our fierce product knowledge and commitment to our customers.
From the directors to the warehouse team, they are all collectors. This is advantageous as not only is their product knowledge extraordinary, but also their goals are not orientated towards making the largest return on investment possible, but rather to build a community around the product.
They have an in-house graphic/sculpt design team that is innovative, creative and thrives on all things geeky. Their buying team is young and in touch with the newest trends and even the smallest niches in our market. As a whole “we take toys very seriously!”.
One of their major aims is to bridge the gap between the Australian, US, Japanese and Chinese markets and to reduce the price points, making them more affordable and increasing both the satisfaction of current collectors, as well as opening the doors to new fans. They aim to bring to our Australian consumers some of the greatest and newest product that is currently unavailable in the Southern Hemisphere. This will propagate well for both the end consumer and the original licensor/manufacturer developing mutually beneficial relationships.
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