First-ever double-sided deck features next level penalty cards for more competitive play!
It’s like the joke continues to be on me.
You know what I feel like UNO, the number one game in America, is becoming in popular culture? You know how in Japan there’s a ton of different flavored Kit Kats, and here we have uniquely flavored Oreo cookies and Lays potato chips? I feel like that’s where Mattel is heading with UNO.
Recently, our own Toy Wizard, Scott, visited Japan and to mess with me, he sent me this picture:
Less obnoxious that all of the versions of Monopoly out there, but less delicious than potato chips, there is an UNO deck to suit your every mood. But really, that Moomins deck needs to be mine. From UNO to DOS, and onto UNO Flip!, we really are headed toward a world of insanity. Perhaps our prediction of an UNO movie for Mattel isn’t as ridiculous as it seems.
But really, even UNO is in on the joke. The new UNO Flip site is adorably self aware and is flipped and reversed to show you this is candy and we’re having fun.
So a little bit about the game itself? Mattel has got you covered. Check out the specs on their newest UNO game, and let Toy Wizards know if this is a game you’re going to pick up for yourself!
UNO®, the world’s number one card game*, introduces its most competitive version ever – UNO FLIP!™. The game follows the classic UNO game’s premise of matching numbers and colors, but now features double-sided cards that when prompted by a “Flip” card, changes the entire game.
The double-sided UNO FLIP! deck features both a Light and a Dark side. The Light side plays like classic UNO, but the Dark side has never before seen penalty cards, including the first ever DRAW 5 card. Playing a “Flip” card will change the game, giving players unexpected challenges, keeping the competition fierce and intensity levels high.
“We like to say that UNO FLIP! is our most competitive deck ever as it literally flips the game with two sides and more extreme cards — not only a first for the brand, but also sure to shake up family game night,” said Ray Adler, Senior Director, Global Games at Mattel. “The power of UNO is that we continue to innovate within the brand, but also the card category, by building on the classic game play generations love with new twists each year.”
UNO FLIP! is the latest innovation from the iconic game brand and follows the successful launch of DOS® from 2018. The brand continues to introduce variations driven by customer insights and feedback, such as UNO® ColorAdd, the first-ever colorblind-friendly edition, as well as tapping into pop-culture for versions like UNOcorns™.
UNO FLIP! is available online now from Target and Walmart, with decks rolling out on-shelves at Target in March for $5.99 MSRP and globally in 2019.
*Excludes strategic trading cards
 The NPD Group/Retail Tracking Service/US/YTD July 2018/Games & Puzzles Supercategory/Adjusted Dollars
 The NPD Group/Retail Tracking Service/US/YTD July 2018/Total Toys/Adjusted Dollars
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